Max your ARR
like top startups
Welcome to OREF Consulting, where success is not just a destination, but a journey meticulously crafted through our time-tested methodology. Our approach is more than just a process; it's a roadmap to excellence. With precision and expertise, we navigate the complexities of your challenges and opportunities, guiding you towards sustainable growth and prosperity.
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The OREF (Olivier Revenue Engine Framework) is a systematic approach to building scalable revenue engines for B2B SaaS infrastructure startups. Developed over 15 years and proven across 4 successful exits, OREF delivers measurable results within 2-3 months while architecting systems that can scale from $10M to $30M+ ARR.
Most recently at CAST.AI, the OREF framework drove 45% win rates (up from 8%), $112K average ACV (up from $25K), and 4.7-month sales cycles (down from 9.5 months)—scaling the company from $1M to $9.5M ARR in 9 months.
Go To Market Expertise
Transform initial conversations into closed deals with systematic processes
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Achieve 25-55% win rates on qualified opportunities
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Compress sales cycles by 40-50%
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Increase ACV by 3-5x
Sales Ops and Demand Generation
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Conference Management
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Generate predictable pipeline and maximize lead conversion
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Create systematic outbound and inbound lead generation
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Build lead activation processes
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Recover 20-30% of unconverted demos using AI
Simple generation of 500 to 1,000 demos per year
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Book qualified demos
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Turnkey conferences
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Staffing
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Optimize conference and event ROI
Our Process
Our Methodology: Driving Success through a
programmatic framework
Introducing the Revenue Engine Framework, a proven methodology to accelerate revenue
Refine the Value Propositions
Define use cases for each product feature with a tangible and quantifiable cost to the ideal persona
Selling Programmatically
Breaking down the sales motion into individualized activity blocks to drive focus and efficiency
Deconstructing the Pre-sales Activities
The 1st priority in building out Revenue Engine framework is focusing on Presales. Each Activity within this sales block is measured by the transformation rate of input into output.
Perfecting the remaining blocks and their activities
Once the OREF Pre-Sales block is on its way and starts to produce, we can begin building the lead activation and Outbound OREF blocks and their activities. Then, we can progress to the Post-Sales and Intent generation Blocks.
